Jimmy Choo launched a line for H&M, as I'm sure you have all heard. Women from all corners put some pep in their step to get to front of the line for the Jimmy Choo gold mine. Not only did Jimmy Choo and H&M give everyday women with about 150 bucks or so to spare, the chance to own a pair of the world famous Jimmy Choo. But, to make the splurge even more satisfying (if owning your own Jimmy Choo at a fraction of the cost wasn’t enough) the launch was also a part of Project Pep. They are donating 25% of there net sales to the Elton John Aids Foundation. So if you felt a little guilty when you joined the cashier line to get you a pair of the Jimmy Choo line…DON’T. It was all for a worthy cause. So the next time you wear that fabulous pair--put some pep in your step, knowing that your to die for Choo, could be saving a life.
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